Coffee is a magical product, it’s perhaps the most powerful social beverage and has unprecedented benefits to human health, but..

The coffee industry can be an untransparent industry and dark place; more often than not, coffee farmers are exploited and their needs are neglected. The mass trading of coffee, the commodity exchange does not include a safe guarding for coffee producers to guarantee a minimum price for their coffee, nor for a living income. We see soils are being depleted, pesticides are increasingly being used and overall coffee quality is declining. 

Ikigai Coffee is dedicated to create more opportunities on both sides of the value chain with collaborate growth as result. By covering costs of production and living income, the coffee production becomes more sustainable and equitable. A great variety of value points can then be added. Our focus is on finding unique flavour profiles and taste notes.

Coffee quality matters, human lives matter more. Combining the two creates a better cup for all.